Peter Denholm

Technology democratizes consumption but consolidates production.

The best person in the world at anything gets to do it for everyone.

- Naval Ravikant

We need recognition.

Recognition results in leverage, and leverage affords us the opportunity to solve big problems.

The way we build recognition is through permissionless redesigns.

The one constant business leaders have is that they’re time constrained. A permissionless redesign highlights the existing issues within their software, and then provides the revised solution based on best practice. A report not only tailored to them, but their users as well.

You become difficult to ignore if a user base starts advocating for what you offer. Word of mouth is the most effective form of marketing, after all.

High value opportunities come from high recognition, and high recognition comes from permissionless redesigns.

Our team has the skill set, and a proven strategy, so the question becomes “Which redesign do we start with?”

Problems often get easier if you turn them around in reverse. If you want to help India, the question you should ask is not “How can I help India?” but “What’s doing the worst damage in India, and how do I stop it?”

- Charlie Munger

What’s doing the worst damage in software, and how do we stop it?

Software is getting abused by corporations like Google and Microsoft who only see users as a source of revenue. They frequently put business goals above user goals, invade their privacy, and provide an inferior experience to what could be. Even companies like Apple are beginning to slip in terms of software quality.

How do we stop this?

With Linux.

Linux is nearing its prime time. The pieces are being put in place. But two crucial elements are still missing: a desktop environment designed around best practice, and a marketing site that sells the experience of using the product.

We’re going to dethrone Windows.

Unlike Apple, Microsoft has no ecosystem. The Office Suite and gaming were their competitive advantage, but Google Docs and Proton have since eradicated this.

It’s going to take a lot of development resource to pull this off, so we need buy-in from a large backer. Before we can redesign Linux, we need to prove our worth elsewhere.

You must study the endgame before everything else, for whereas the endings can be studied and mastered by themselves, the middle game and the opening must be studied in relation to the endgame.

- José Raúl Capablanca

Knowing that Linux is the endgame helps give us insight into how to approach the middle and opening game.

Valve earns more per head than Apple. Valve is also making significant contributions to the Linux ecosystem. They’ve contributed resource to Proton, Mesa, and KDE.

Valve is our target.

Luckily for us, Valve’s main source of income, Steam, has many design issues that we can fix. Steam has around 30 million daily active users, and the Steam community on Reddit has around 2.7 million users. People share things of value, so Reddit will be our distribution channel for the Steam redesign.

Showing Steam’s users the void between what is, and what can be, is how we’ll get recognition.